I'm a professional shepherd of creative chaos with 20 years of experience building and running creative teams across agencies and in-house brands. My background started in creative production; producing and directing end-to-end video and photo content from concept through delivery, and grew into something broader: designing the systems, workflows, and operating models that let creative teams scale without losing what makes their work good.

That dual lens is what I bring to every engagement. I've sat in the chair making the work and the chair running the team behind it, which means I don't approach operations as an outside observer. I've been in the trenches myself — pulling all-nighters because a handoff broke down, watching a project go smoothly because the brief-intake process was fixed, feeling the difference in my own work when resourcing was clear versus when it wasn't. I've lived both sides of good process and bad process, and I know what each one costs or saves a team. I work with leadership teams, in-house creative groups, and agencies to bring clarity to how decisions get made, how work gets resourced, and how teams collaborate under pressure.

I'm at my best in complex, fast-moving environments. The kind where ambition has outpaced infrastructure, and clear thinking, steady communication, and the right systems make the difference between scaling well and scaling painfully.

Track Record:

• Architected and implemented creative workflow structures across a publicly traded ($500M+ revenue) outdoor cooking brand, and a venture-backed ($90M+ raised) B-Corp apparel company resulting in a 25% increases in team productivity and setting a repeatable framework adopted company-wide.

• Built staffing and resourcing frameworks that let creative teams take on more ambitious work without adding headcount or bureaucracy.

• Collaborated with finance leadership to overhaul creative cost reporting and financial processes, resulting in an organization's first profitable fiscal year in 3+ years.

• Established and implemented the digital asset management (DAM) system and end-to-end workflow for a high-output photo and video studio, ensuring consistent, secure, and on-time delivery of all creative assets.