How I Help
I help agency leaders and creative teams fix the operational gaps that slow great work down by building clearer workflows, sharper decision-making, and execution that can actually scale. This includes operational audits, process design, defining roles and responsibilities, staffing and hiring guidance, ongoing fractional support, and project-based operations leadership for your biggest launches and client initiatives; all aimed at one thing: growing the business without grinding down the creative work that built it.
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A short-term, embedded operations partner for your biggest initiatives. I step in to build the structure behind the work: the roadmap, the workflows, and the cross-team coordination that keep a complex project on track.
Often used when:
Launching a new product, campaign, or service that spans multiple teams
Managing a large client project that has outgrown your current process
Your internal team is stretched and needs added operational muscle without a full-time hire
Multiple stakeholders, deadlines, and deliverables need one clear point of coordination
You need a repeatable project framework your team can keep using afterward
Think of it as a dedicated operator for the moments when the stakes are high and the bandwidth isn't there.
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I show up as a senior operations leader inside your team; close enough to know what's actually happening, senior enough to help fix it. This isn't project management in the weeds; it's leadership for however long you're navigating change.
Often used when:
Teams or agencies are growing fast
Things have gotten more complex than current systems can handle
Leaders need a steady hand during a period of change
Focus areas may include:
How decisions get made and work gets run
Alignment and rhythm across teams
Giving leaders more visibility, focus, and clarity
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A short, focused look at how creative work gets planned, approved, and delivered to find out what's working, what's not, and what to fix first.
Often used when:
Creative volume or ambition has gone up
Leadership feels friction but can't pinpoint the cause
Teams are working hard, but output feels uneven or reactive
What this provides:
A clear picture of where things stand today and where they need to go
The risks, gaps, and biggest opportunities for improvement
Prioritized recommendations leaders can act on with confidence
Creative Operations
Who I Work With
I partner with leadership teams, in-house creatives, and agencies to turn high ambition into sustainable output by refining the workflows, processes, and systems that let people do their best work without burning out along the way.
Leadership teams
Founders and executive leaders overseeing creative or production teams
CMOs, Chief Creative Officers, Heads of Creative, and senior creative leadership
Leaders navigating team growth, increasing workload, or operational strain
In-house creative teams & internal agencies
Internal teams supporting fast-moving marketing, brand, or product organizations
Internal agencies scaling output, channels, stakeholders, or turnaround expectations
Creative teams operating inside non-creative-first companies, fighting for process and protection
External agencies
Agencies managing complex client rosters and competing delivery timelines
Agencies seeking stronger operational rigor without adding bureaucracy or slowing creative work down
Agencies evolving how they scale, staff, and run creative production
“Kristin is one of the best producers and creative operators I’ve worked with. She thinks like an operator and a creative at the same time, which is rare. Any team or brand bringing her on is getting someone who will make the work better and the process saner.”
“Kristin brought some real structure to our company and she was an invaluable leader at Team Thirteen.”